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Elbow: One Day Like This Featured in Apple’s new Macbook Air Commercial

October 21, 2010 Leave a comment

I just watched the recent Apple Stevenote (keynote speech by Steve Jobs) and as usual, Apple chose some uplifting music for the Macbook Air advert at the end of the show, to which I found myself humming along.

Then it hit me who the song was by!

ELBOW!

Elbow Winning the Music Prize

A rather stoned looking Elbow winning the Mercury Music Prize.

It would seem that Elbow, the band named after what the Singing Detective described as the “loveliest word in the English language,” have finally “arrived!”.

Was it the Murcury Prize they won a few years back that would ear mark them for success? Nope.

Was it the fantastic performance of said song at Glastonbury in the same year? Nope…

No, Apple’s choice of backing track for their new Macbook Air 13″ and 11″ might just prove the break this epically talented band needs to get them and their remarkable back catalogue spanning 20 years or so, some much needed air time.

Here’s hoping that a day like this is just what elbow need to nudge them into the spotlight.